Will Facebook’s Contest Rule Changes Help Larger Marketers Even More than Small Ones?

Facebook turned its’ policy around contests and promotions upside-down yesterday when they announced that pages could run contests directly on their page, discarding a previous requirement to use page applications or external sites.  Compliance with the previous policy was inconsistently enforced – some page owners enjoyed tremendous growth by skirting the rules, some pages were…

Facebook’s Page Admin Panel Goes for the Green

Just in time for Earth Day, Facebook is going green on their brand page Admin Panel. Not eco-friendly green, but promoted post green, with a major shift in the admin panel.  First, a look at the previous version of the admin panel – the “Notifications” panel is prominent, showing likes and comments from your fans…

Stat Tuesday: Facebook EdgeRank’s Favorite Post Types

“What Type of Facebook Post is Best?” is a popular question, perhaps second only to “What Time should I post?” We’ve aggregated detailed data from hundreds of Facebook Pages using our free Page Analytics tool (sign up here) to bring you answers based on current, real data, not the dated anecdotes you so often see. The…

Stat Tuesday: Optimizing Facebook Posts for Clicks

While we learned last week that Facebook link posts are terrible at generating “likes” and comments and are given very little organic traffic by Facebook‘s Edgerank algorithm, one big question remained. Is it possible that the auto-formatting of Link posts generates higher clickthrough such that they’re actually worth it for commerce-driven companies that may value clicks…